Stem Cell Research And The Arguments For And Against Its...

Legalman Accession Class 15010 Millican, Nikki K. SN 30 April 2015 [STEM CELL RESEARCH: AN UNDERSTANDING OF CONTRAVERSY] The meaning of stem cell research, and the arguments for and against its development Nikki Millican Chief Kamman Legalman Accession 15010 29 April 2015 Stem Cell Research: An Understanding of Controversy Stem cells make up every organ and tissue that reside inside the human body. These cells help to regenerate and replace defective tissues and cells that are injured and destroyed within our body everyday. Former President, George W. Bush, felt so strongly opposed to the development of this research that he cast the first veto of his presidency when Congress tried to broaden the scope of the Stem Cell Research Enhancement Act of 2007. In this veto he stated that, â€Å"This bill crosses a moral line that I and others find troubling.† (1) The executive order specifically stated that pluripotent stem cell research can be conducted as long as it is without violating human dignity or demeaning human life. (2) It successfully stalled the growth of stem cell research since the main focus of this research is the development and destruction of embryonic stem cells. The argument on the benefits of embryonic stem cell research has long been argued. Whether or not the benefits are a justification for the act of destroying these cells, and also is a, typically, five to six day old embryo at a stage where it can be considered a being with a life source allShow MoreRelatedControversy Surrounding Research And Therapeutic Use Of Stem Cell Technology831 Words   |  4 Pages Controversy surrounding research and therapeutic use of stem cells has been a contentious and socially polarizing matter for a few decades. Arguments lie largely between the scientific community and the general public, although intragroup disagreements also persist today. These disparate views for and against stem cells arise out of the bioethical implications of an inchoate innovation, the general public’s tenuous understanding of the underlying technology itself, and sociopolitical ideologiesRead More Stem Cell Research Essay1303 Words   |  6 PagesStem Cell Research In light of the continued advancement of technology and research in the medical field, there have been some groundbreaking developments that have been heralded as indications that scientific research can produce remarkable results when it is integrated with technology. Since the turn of the 20th century, major breakthroughs like the discovery of DNA and the development of anti-retroviral drugs for HIV/AIDS have been cited as the reason why scientific research especially in theRead MoreHuman Embryonic Stem Cells : The Moral Dilemma898 Words   |  4 PagesHUMAN EMBRYONIC STEM CELLS: THE MORAL DILEMMA Stem cells are unspecialized cells capable of renewing themselves through cell division, even after long periods of inactivity. Stems cells can develop into many different cell types within the body during early life and growth. Stem cells can also serve as an internal repair of sorts inside many tissues. When a stem cell divides, it has the potential to either become another type of cell with a specialized function or remain a stem cell. The abilitiesRead MoreThe Ethics Of Stem Cell Research1643 Words   |  7 PagesEthics of Stem Cell Research Science fiction has tried to encapsulate social responses that could arise with the development of genetically altered or â€Å"enhanced† human beings. Regenerative medicine, genetic cloning and life extension are all terms that sound like they came out of a fantastic film or novel, though they are in fact subjects of great research and heated debates. Embryonic stem cells are arguably the quintessential building block of life itself. They’re â€Å"undifferentiated cells producedRead MoreEmbryonic Stem Cells In Scientific Research Essay584 Words   |  3 PagesMost cells in our bodies are specialised to do a particular job. Like white blood cells are good at fighting off invaders, but they can’t carry oxygen like red blood cells. Stem cells on the other hand have the remarkable potential to develop into many different types of cell in the body. In addition, in many tissues they serve as an initial repair system, dividing without limits to rep lenish other cells as long as the person or animal is still alive. When a stem cell divides, eachRead MoreThe Debate Of Embryonic Stem Cell Research1711 Words   |  7 PagesEmbryonic stem cell research is a hot topic of debate in our modern age, as scientific development continues to push the boundaries of ethics. The debates lies in whether or not it is helping or hindering society, as the procedure involves the manipulation of a human embryo. Embryonic stem cells (ESCs) are derived from a week old human embryo (blastocyst), often developed from unused in vitro fertilised eggs. They are pluripotent, meaning they are capable of undergoing directed differentiation andRead MoreEmbryo Based Stem Cell Research1171 Words   |  5 PagesEmbryo-based stem cell research The controversy concerning the ethical dilemma related to stem cell research rages on. One particular basis of this controversy emanates from the fact that embryonic stem cells research derives its stem cells from destroyed embryos. Stem cells are cells that are yet to be specialized into specific tissue that serves specific function in the organism. Some radical scientists have labeled these cells the building blocks of future medical and biotechnical research becauseRead MoreThe Ethics Of Embryonic Stem Cells1201 Words   |  5 Pages Problem The society is not at an agreeable point when it comes to the research of stem cells obtained from human embryos. The disagreement narrows down to a clash between the two fundamental principles of ethics: The duty to prevent and alleviate suffering, and the duty to respect the value of human life. In most situations, both principles can be satisfied. However, in the research of embryonic stem cells, it might not be inherently possible. Generally, the clash between the two principles isRead MoreEssay on The Pros and Cons of Stem Cell Research928 Words   |  4 Pagesreport aims to investigate the different views held on the pros and cons of development in stem cell research. This report will provide background to the debate, its social significance, parties that are involved and analysis of the arguments related to the topic researched. 2.0 The Issue and background to the debate Those who favour stem cell research are optimistic about the continued developments in stem cell research will open doors to many breakthrough discoveries in biomedical science. TheRead MoreStem Cell Research : The Future Of Medicine Or Is It Too Immoral956 Words   |  4 PagesStem Cell Research, Will it be the Future of Medicine or is it too Immoral Ryan Cann Mission College â€Æ' For quite some time now there has been a debate on stem cell research and whether or not the medical applications outweigh the unethical means of retrieving them. There is no easy answer to this question but it is the hope of this paper to make this murky concept a bit clearer. Literature Review To make this subject a bit more clear there are a few things that need to be covered first. According

The Sense of Hope Instilled by Franklin Delano Roosevelts...

Hope is a feeling of trust, a feeling of expectation and desire for a certain thing to happen (dictionary.com). Franklin Delano Roosevelt instilled the feeling of hope in the American society by creating the New Deal, a series of federal programs enacted in the United States between 1933 and 1938 in response to the calamity of the Great Depression (Schlesinger 25), in the 1930s during the Great Depression. He proclaimed, â€Å"Great power involves great responsibility† (Brainy quote). â€Å"The Great Depression was a severe worldwide economic depression in the decade preceding World War II† (Schlesinger 45). It dampened the spirits of Americans and caused them to have a negative outlook on the world because it lead to hunger and took away many jobs, however Roosevelt had great responsibility in creating the New Deal which immediately lifted their spirits and helped create banking reform laws, emergency relief programs, along with agricultural programs. Although Frankli n Roosevelt’s New Deal did not end the depression, it was a success in creating new programs that brought relief to millions of Americans by it creating social security, reducing unemployment, and creating other programs with multiple outcomes. Franklin D. Roosevelt’s New Deal was successful in restoring public confidence and creating programs that brought relief to Americans by creating social security. Firstly, â€Å"Roosevelt restored public confidence by creating the Social Security Act of 1935, which was a significantShow MoreRelated Eleanor Roosevelt Essay4235 Words   |  17 PagesEleanor Roosevelt Eleanor Roosevelt’s work has made a significant impact on the interpersonal domain. Her work touched the lives of millions of Americans and influenced many aspects of American politics. She was a master of her domain, interacting with millions and breaking down many barriers. Her work can be considered creative because it was so unconventional. She took on roles that were considered untraditional for women, and with an innovative approach. I admire her work as aRead More Biography of Franklin Delano Roosevelt Essay3679 Words   |  15 PagesBiography of Franklin Delano Roosevelt Franklin Delano Roosevelt, (1882-1945), 32nd of the United States. Roosevelt became president in March 1933 at the depth of the Great Depression, was reelected for an unprecedented three more terms, and died in office in April 1945, less than a month before the surrender of Germany in World War II. Despite an attack of poliomyelitis, which paralyzed his legs in 1921, he was a charismatic optimist whose confidence helped sustain the American people during

Review Of Tempest Volcano - 1602 Words

Tempest Volcano I was running down a narrow strip of land with lava all around me with a demon dog chasing behind my back. I unsheathed my sword and shouted, â€Å"φωτÎ ¹ÃŽ ¬!† My sword erupted in blue flame, startling the gargantuan dog. In those few seconds I turned around pounced on the creature and slashed at it’s eyes. The sword hit the creature right in the eye. It kicked me off, pounced on me, picked me up with its massive claws, and threw me hundreds of feet into the air. It suddenly exploded into yellow dust which meant that it hadn’t died yet, but that meant that it will be gone from humans until it is reborn in the underworld. I landed awkwardly on my arm and felt a sharp jolt and heard a loud, â€Å"CRACK!† I started walking back home,†¦show more content†¦Finally, after what seemed like hours, I spotted our destination. We discretely glided down toward the ground and landed in the forest. I was climbing down and off Pyro when a man in a dark hood emerged from behind a tree. I jumped down and pulled out my sword. The man slowly walked up to me and said, â€Å"I am only your uncle. No need to fret.† I responded,† Oh really?† Were you the one that sent me that note? He said back,† Uh-huh.† I said,† Okay.† He then pulled out a katana, held it up to the sun and screamed, â€Å"Brisinger!† The katana suddenly lit up and plasma formed all around it, illuminating the entire area. I said, â€Å"φωτÎ ¹ÃŽ ¬Ã¢â‚¬  and my sword went up in flames. He lunged at me and slashed at my neck, so close, I could feel the plasma radiating through my skin. He attacked at me again, but this time I was ready. I parried his attack and stabbed at him. The flames from my sword however, had lit his cloak on fire. I was taught this tactic in self-defense class when I was only six years old. While he was still distracted, I ordered Pyro to scorch him, but before he had a chance, the man said,† πΠ¬ÃŽ ³Ãâ€°ÃŽ ¼ÃŽ ± â€Å" and a beam of ice flew fr om his hands, freezing pyro before he could do anything. He was so concentrated on keeping pyro still, that even though I sliced at him, knocking his sword away he didn’t notice. I tied him up, gagged him and tied him up to a tree. I touched my flaming sword to the ground, lighting the ground on fire, startingShow MoreRelatedWh Smith9459 Words   |  38 Pages3.2 SWOT - 10 - 3.2.1 Strength - 10 - 3.2.2 Weakness - 10 - 3.2.3 Opportunity - 11 - 3.2.4 Threat - 12 - 4.0 Financial SWOT - 12 - 4.1 Strength - 12 - 4.2 Weakness - 13 - 4.3 Opportunity - 14 - 4.4 Threat - 15 - 5.0 Share Price Review - 15 - 6.0 Justification - 17 - 7.0 Valuation - 18 - 7.1 Net Assets Basis - 18 - 7.2 Adjusted Earning Basis - 19 - 7.3 Dividend Basis - 19 - 7.4 Free Cash Flow Basis - 19 - 7.5 Results summary and Suggested Price - 20 - 8.0 FinanceRead MoreStarbucks Corporation12076 Words   |  49 Pagespurchasers of the dregs of the coffee beans. In 1992 Starbucks set a new precedent by outbidding European buyers for the exclusive Narino Supremo Bean crop.7 Starbucks collaborated with a mill in the tiny town of Pasto, located on the side of the Volcano Galero. There they set up a special operation to single out the particular Narino Supremo bean, and Starbucks guaranteed to purchase the entire yield. This enabled Starbucks to be the exclusive purveyor of Narino Supremo, purportedly one of the best

Settlement Houses Providing Social and Educational...

During the Progressive Era, settlement houses were opened to provide social and educational services to the immigrants in need. These settlement houses also became meeting spots where reformers and intellectuals of all kinds could discuss various problems in society. The most well-known settlement house was created by Jane Addams and her good friend, Ellen Gates Starr. The Hull House, which was named after Mr. Hull, was located in Chicagos Nineteenth Ward. It housed immigrants with diverse nationalities such as Italians, Bohemians, Irish, English, Germans, Americans, Canadians, and Russians. As a result, the new immigrants coming in sought neighbors of their own language and beliefs. At the time, the Nineteenth Ward had the highest†¦show more content†¦In addition, Addams wouldve assigned this woman a job that was in her best interest without paying her. Addams wanted immigrants to cherish their ethnic traditions and not conform to American ideals. During the 1900s Addams ha d earned respect for being an advocate for those who didnt have much. As a result of the success Hull House had, settlement houses had opened in other big American cities. Settlement houses usually took up a lot of space so they needed a whole neighborhood block. The settlement house changed the lives of those it served, providing a boarding club for young women in the workforce known as the Jane club. The Hull house house gave middle class women the chance to step outside of the home in order to be independent. Addams also wanted to tackle a serious issue, which was getting rid of the overwhelming trash on the streets. This made the conditions in the Nineteenth Ward poor, the homes and streets were unsanitary. The trash needed to be thrown away properly to prevent children from getting sick and dying of disease. People had been dying from typhoid and most people believed this was caused by the flies which had been carrying it around. Addams became a garbage inspector and organized a better plan to pick up garbage and dispose of it correctly for the Nineteenth Ward. This led to a significant decrease in the death rate of the Nineteenth Ward. Other parts of the city that werent so lucky, didnt know how to have aShow MoreRelatedSocial Service Delivery Is A Mechanism Through Which The1286 Words   |  6 PagesSocial service delivery is a mechanism through which the social programs are delivered to the needy one by private or public agencies. Social programs are designed to deliver significant social goals thereby meeting ongoing needs of people. In the past, when people needed help they initially turned to their families as the helping resource. Now a day, it is practically difficult for many people to access help from their families as problems became more complex, especially mental health and socialRead MoreFrom Out of the Shadows: Americanization of Mexican American Women1501 Words   |  7 Pagesapplied to a variety of responses to the economic and social p roblems to rapid industrialization introduced in America. Although the era can be narrowed down to focus on the history of Mexican American women living in the Southwest and Midwest of the United States between 1890 and 1919. Some of the events involved within in the Mexican community during the time were a variety of processes including restriction, deportation or Americanizing immigrants from Mexico. Women and their children were especiallyRead MoreLillian Wald s The Field Of Public Health Nursing2991 Words   |  12 Pagesnursing research, nursing education, autonomy and specialization, and the establishment of professional organizations. She became known, through her work, as a social reformer, a pacifist, a feminist and a diplomat, but she was always a first and foremost a nurse. Lilian Wald was a first-generation American born in Ohio in 1867 to Jewish immigrants and raised in Rochester, New York. Her parents offered her a stable and supportive upbringing, and her mother’s nurturing character and enthusiasm for educationRead MoreThe Rebirth Of Community Schooling1870 Words   |  8 Pagessingle parents place today s urban youth at risk for failure. The ability to identify and understand children who are at-risk is crucial. Academic and behavioral problems such as delay in language and reading development, aggression, violence, social withdrawal, substance abuse, irregular attendance and depression are strong indicators of impending failure (Vivicina). These children may be unable to concentrate or focus or may be unwilling to interact with peers due to poverty related circumstancesRead MoreThe Issue of Immigration: The Hispanic-American Diversity1456 Words   |  6 Pagespolitical, social, and family conventions and this misconception too often leads to biases and prejudices that create barriers. In reality, there are a many similarities between Hispanic groups but there are also many differences that characterize each group as being unique. Among the Hispanic groups that have immigrated to America are considerable numbers from Mexico, Cuba, Puerto Rico, and Central and South America. Just like most Americans whose background includes a mixture of immigrants from variousRead MoreJane Addams in Action Essay3556 Words   |  15 PagesAction is inherent in the tasks of a social activist. Ideas alone are not enough. Though the development of philosophies and manifestos is the basis for every social movement and every stride toward social justice, without social action and the social activist, little can ever be accomplished. The great social activist must, by definition, be the great social action taker. Jane Addams was the epitome of such an action taker. Addams herself believed that ideas were not enough. She was not satisfiedRead MoreJane Addams And Gloria Steinem1903 Words   |  8 Pagesspoken up for the equality of women and pushed for social reform. Jane Addams and Gloria Steinem are more than feminists, they are activists with many accomplishments that changed the lives for every woman of their time. Jane Addams is a well-known historical feminist, activist, social worker, and leader in women’s suffrage whose legacy still lives on today. 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(4) What are her lasting gifts to society (the culmination of a life committed to morals)? It is through this examination of behaviors and commitments that the true picture of Jeannette s lasting social and moral contributions is measured. It will be easy to see thatRead MoreA Study On Integrated Transportation System3301 Words   |  14 Pagesplantations and the Dutch took advantage of this and used it for rice, fruit, tea, tobacco, and coffee plantations, which is still in use today. Being only 140km south east of Jakarta (Indonesia’s capital city), Bandung attracts many weekend travelers, immigrants and international tourists. These visitors come to visit the shopping, natural attractions and historical districts. With its population density of 16,500 people/km2 and the additional tourists, Bandung has been experiencing numerous developmental

Reinventing the Starbucks Experience Free Essays

In his memo to his senior team, Howard Schultz wrote about his visions of Starbucks and his disappointment over what he called the â€Å"commoditization of the Starbucks experience. † He gave a detailed list of the decisions that has contributed to this fate. His visions are clear and the arguments he presented are impeccable but this paper will look at the situation from a different viewpoint. We will write a custom essay sample on Reinventing the Starbucks Experience or any similar topic only for you Order Now The question is should they stick with the changes or revert to the old ways and preserve tradition? Going Big Howard Schultz mentioned several decisions that that led to the â€Å"watering down† of the Starbucks experience. These are: †¢ Changing La Marzocca machines with automatic espresso machines. †¢ Shifting from fresh coffee to fresh roasted bagged coffee. †¢ Transforming store design. While he believes these changes resulted to the â€Å"commoditization† of Starbucks, he admitted that these were necessary and instrumental in bringing Starbucks from 1000 to more than 13,000 stores (Schultz, 2007). These changes allowed Starbucks to speed up their services, become more efficient, cost-effective and competitive. Starbucks Soul Everything has its own price. Starbucks achieved their business goals but lost sight of their vision along the way. For Howard Schultz, losing their â€Å"soul† for profit was a high price to pay. In his memo, he mentioned that shifting from La Marzocca to automatic espresso machines removed the â€Å"romance and theater† of the process. The height of the machines blocked the view and took away the intimacy of the experience. Shifting to roasted coffee took out the aroma and stripped the store of its tradition and heritage. Lastly, changing store design eliminated the â€Å"warm feeling of a neighborhood store† (Schultz, 2007). Reinventing the Experience Soul, experience, romance, theater, temple- these are some of the words Howard Schultz associated with Starbucks. Reading his memo gives everyone a glimpse of his vision for Starbucks. It shows how passionate he is about his product and his store. It details the experience he envisions customers would feel in going to his stores. To him, it is not just selling coffee, it’s an experience. It is not just a store, it’s a temple. It is not just good customer service, it is romance. For someone who found his â€Å"Mecca† in Starbucks, those things mean a great deal. However, Schultz has to consider the possibility that not all people share that vision. A lot of people love to drink coffee but that does not mean they are as passionate about the experience as he is. Some customers are not as in love with the tradition and legacy as he is. There is nothing wrong about Howard Schultz’s vision and we can not blame him for being alarmed by the changes that happened in his stores. However, Starbucks have to be open to the fact that there might be a big difference between people who hang out in coffee shops in 1981 to the millions of Starbucks patrons around the world today. They have to realize that it is not just a simple case of profit versus soul or efficiency versus tradition. They have to consider what kind of â€Å"experience† people are hoping to get from their stores and work from their. Starbucks are founded by solid visions but that can only take them so far. In the end it is what the customers think that matters. Conclusion Howard Schultz is not just a businessman, he is a visionary. For him, profit is not enough, he want to preserve the tradition and leave a legacy. However, he has to accept the fact that to some people, coffee is just an ordinary drink, a commodity that does not need to be romanticized. How to cite Reinventing the Starbucks Experience, Papers

A Case Study of Camilla and Marc Retailers

Question: A Case Study of Camilla and Marc Retailers. Answer: 1. Introduction This particular study illustrates the impact of employer branding in attraction and retention of talent. The recent trend of employer branding has been investigated and explained in this study in the context of retailers based in Australia. 1.1 Research background The concept of employer branding is mainly reliant on the basis of brands which can be described as symbol, name, term or even combination of several things which focus to detect the products and services offered by an organization and metamorphose them from other competitors. Nonetheless, in accordance to the marketing literature, an organization is greatly impacted by the brand and the external stakeholders are identified by the firm. The employers and employees can associate with each other based on the brand image which is crucial for any organization. Employer branding can be categorized as the advantages of the functional, psychic and socio-economic advantages resulting from employing organization (Ahmad and Daud, 2016). Employer branding permits firms to compete in an efficient manner in the context of human resources and hence, hike up the employee loyalty by effective engagement, retention and attraction policies. 1.2 Problem Statement In recent times, there are some massive changes have been took place in retail sectors of Australia and organizations are required to have skilled as well as talented workforce in order to survive in the era of globalization and innovative technology. Recently, greater rates of turnover are being seen in the Australian sector. As a result, there is an increased cost acquisition of desired workforce and huge loss is being observed in valuable knowledge. The retail sector is now facing serious problems in managing the employer branding as well as in the recruitment and retention of the workforce. Furthermore, it has also been observed that the demands of the youth generation are far greater than the aging population. Therefore, it is essential for firms to meet the needs of the younger workforce by building as well as maintaining sustainable strategies for employer branding which can ensure that talent is successfully recruited and retained(Dash and Mohapatra, 2016). 1.3 Research aim The research aim is: Investigate the impact of employer branding particularly in attraction and retention of talent in Australian retail sectors by undertaking the case of Camilla and Marc limited. 1.4 Research objectives The key objectives of the study are: To evaluate the strategy of employer branding in Camilla and Marc retailers. To discover the impact of employer branding in the attraction as well as retention of skilled talent. To analyze the challenges faced by the case company for attracting and retaining workforce. To provide recommendations for the total intensification of the strategies of employer branding. 1.5 Research questions What are the key strategies employed by the management of Camilla and Marc? How does employer branding influence the recruitment and retention of skilled workforce? What are the major challenges faced by the company for recruiting and retaining talent? 1.6 Hypothesis H1 = employer branding plays an important and positive part in the attraction and retention of employees. Ho = no influence is laid by EB 1.7 Variables Dependent variable: Employer branding Independent variable: Attraction, employee engagement, employee loyalty, satisfaction, motivation, balance involving work and life and work environment. 1.8 Expected results It has been expected that the results will assist in realizing the aspects which influence EB on attracting and retaining the workforce in Australian retail sector. Through the results the top management can design effectual strategies in order for increasing the EB effectiveness. 2. Literature Review 2.1 Employer branding The concepts of employer branding have become highly famous since the last few years because of the shifting of the pattern of the atmosphere of business. Skilled staff should be retained during high turnovers since it has a crucial effect on interruptions of service, information loss and cost to the customers (Ewerlin and S, 2016). It is expected of the organizations having low turnover that they would be more profitable since the morale of their employees are improved in the long run. It is evident from the various market researchers that the organization have less turnover and this can be improved by retaining the skilled employees within the organization. Enterprises should design as well as execute several management tools in order to retain the staff to improve the quality of employment. 2.2 Benefits of employer branding According to Faldetta, (2016) the key benefits of employees are associated with accession of talent, retention, and performance and employee engagement. The benefit of talent acquisition is that a firm is enabled to recruit human capital. A strong EB strategy can assist in the advertising of opportunities as well as conveyance of exemplary brand message which would provide support to the company so that it can reach the zenith in talent and the talent would also select the company. The figure above demonstrates the positive effect of deliberate as well as well-planned approach for the deployment of effective EB strategies which assist the work force to internalize the values of the organization, assist in the retention of employees along with offering a competitive edge specifically in an economy that is knowledge based and thus, the productivity is increased(Fernandez-Lores et al., 2016). Some fundamental criteria should be met in order to achieve competitive advantage. Employer branding is similar to product branding and corporate branding. The attractiveness as well as the precision of the brands is portrayed through this. Therefore, to be an effectual employer brand, the organization should be noticeably resonant, distinguishable and relevant as compared to its rivals. A psychological contract is formed between the employers and employees through EB. The staff is greatly engaged and loyal towards the firm through the achievement of psychosomatic contract(Gambrill, 1990). 2.3 Impact of EB on attracting and retaining talent As entailed by Ibidunni et al., (2016) a business is fortified by EB in order to compete efficiently and effectively as well as motivate the staffs by implementing appropriate strategies for attention and retention. The employer branding concept should not only be applied in the process of recruitment but also cover the broader views of management of personnel in firms such as reward and performance management. Employer brand equity assists in the propulsion of talented people for the application of a job. 2.4 Conceptual framework Conceptual framework aims to indicate the relationship between several factors. The conceptual framework that has been developed that illustrates the impact of EB on attraction, satisfaction, and retention as well as employer brand advocacy as they are one of the most significant factors helps in increasing the overall profitability (kithae and Keino, 2016). 3. Research Methodology 3.1 Research design Research design aims for the effectual production of information which is required to solve the problem statement within the provided resources. The 3 classes are developed based on the problem framework are descriptive structure, exploratory structure and explanatory structure. This study employs the exploratory structure to assure that the research is cohesive and effective. 3.2 Research philosophy According to the Saunderss research onion model, research philosophy is relied on epistemological and methodological concepts that are under consideration while executing the research study. The research philosophy employed in this regard is the interpretivism approach since it is ensconced with relevant objectives and the questions for the research. It is based on qualitative research approach. Realities are better understood with the help of interpretivism. It is also regarded as anti-positivism in compare with positivism of natural science(Kucherov and Zamulin, 2016). 3.3 Research approach An inductive research approach is used here to determine if EB plays a role in the attraction and retention of workforce. The inductive approach is flexible and is the best approach to use in case of qualitative research. Inductive approach follows a logical path which assists in the development of thinking and observation. 3.4 Research strategies The primary research strategies employed in this study are survey, action, study and archival research. This case study has been selected because it effectively evaluates the impact of EB on employee attraction and retention. Comprehensive contextual analysis forms the basis of the study. 3.5 Methods for data collection There are two types of data collection methods, namely, primary and secondary data. Secondary data is basically data collected from previous researches while primary data is a collection of recent information. They can be either quantitative or qualitative. Primary data is generally obtained from interviews, survey, observations and other methods. Secondary data can be gathered from previous research papers, books and websites. Primary qualitative data will be obtained from the employees of Camilla and marc in this study(Schwab, 2006). In this report both primary as well as secondary data have been used. Primary data is used to accurate address the targeting issues whereas secondary data will be useful in realizing the research problem better. Interviews Interview is an essential component of qualitative research approach. Interviews are conducted to cover the meaning as well as the factual levels which are helpful in order to understand the experiences of the respondents. It is also an effective tool to gather information about the topic in question. This research proposal conducts semi-structured interview with the Camilla and Marc management in order to verify their perspective(Kucherov and Zamulin, 2016). The key benefit procured from interview is that speech can be easily corrected, relationship is built and appropriate candidate can be selected along with accumulating recent information. Other benefits bestowed include procuring adequate data, lesser expenses, high flexibility and increased amount of information gathered. Nonetheless, it is not free of drawbacks such as bias by interviewer and greater time required for Analyzation of data obtained. 3.6 Sampling Sample is regarded as the sub-unit of a population which is categorized into sampling tools which are probable and non-probable. Random methods of selection are used as methods of probability and non-probability methods are based on the judgment of the researcher (Kucherov and Samokish, 2016). Numerous non-probable methods are available such as quota, snowball and purposive along with many others. Purposive is also referred to as judgmental sampling tool has been selected by the author. The interview will be taken of five managers of Camilla and Marc retailer who belong to various departments. The semi-structured questionnaire will be prepared and disturbed among them. 3.7 Data analysis tools Analyzing the data is a crucial part of any research and this research applies a thematic analysis on the accumulated data which has been procured from the respondents. Extraction of the essence of interview is done along with the emergence of specific themes. Furthermore, a comparison will be made between the literature review and the data from interview. 3.8 Research limitations The key limitation in this case is that only a single company has been selected for case study. In addition to this, the report has been prepared in a limited amount of time along with limited word limits. Some other limitations are lesser experience of research and time constraints. 4. Gantt Chart 5. References Ahmad, N. and Daud, S. (2016). Engaging People with Employer Branding. Procedia Economics and Finance, 35, pp.690-698. Dash, S. and Mohapatra, J. (2016). Employee Perception on the Role of HR for Creating and Managing Employer Branding towards its Brand:An Explorative Study. Prabandhan: Indian Journal of Management, 9(2), p.41. Ewerlin, D. and S, S. (2016). Dissemination of talent management in Germany: myth, facade or economic necessity?. Personnel Review, 45(1), pp.142-160. Faldetta, G. (2016). Organizational caring and organizational justice. Int J of Org Analysis, 24(1), pp.64-80. Fernandez-Lores, S., Gavilan, D., Avello, M. and Blasco, F. (2016). Affective commitment to the employer brand: Development and validation of a scale. BRQ Business Research Quarterly, 19(1), pp.40-54. Gambrill, E. (1990). Research Methods for Social Work Allen Rubin and Earl Babbie. Belmont, CA: Wadsworth, 1989. 507 pp. $31.50 hardback (from publisher). Social Work Research and Abstracts, 26(2), pp.36-36. Ibidunni, S., Osibanjo, O., Adeniji, A., Salau, O. and Falola, H. (2016). Talent Retention and Organizational Performance: A Competitive Positioning in Nigerian Banking Sector. Period. Polytech. Soc. Man. Sci., 24(1), pp.1-13. kithae, p. and Keino, D. (2016). Effects of Work Life Balance on Staff Performance in the Telecommunication Sector in Kenya. ABR, 4(1). Kucherov, D. and Samokish, V. (2016). Employer brand equity measurement. Strategic HR Review, 15(1), pp.29-33. Kucherov, D. and Zamulin, A. (2016). 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